ahbaab Impex

Importers & Manufacturers of Tea

About Us

The Ultimate Tea Experience

AHBAAB IMPEX is one of the leading suppliers of fast-moving consumer goods across foods, home and personal product categories. Its portfolio includes some of the best-known brands.

AHBAAB IMPEX has teams that are responsible for managing AHBAAB IMPEX business in the regions, and for market operations.
AHBAAB IMPEX was established more than two decades ago in Pakistan.

AHBAAB purchases its tea using only the top leaves of the tea plant. It also source teas from as many as countries to ensure a consistent taste. Ahbaab’s tea is a blend of many different teas.

AHBAAB stands for good quality and good taste since it is a brand.

AHBAAB SWOT ANALYSIS

An evaluation of the factors affecting can be done using a SWOT Analysis. This will show the internal strengths and weaknesses as well as the external opportunities and threats.

OPPORTUNITIES

  • Due to the rising literacy rate, consumers are more aware of the market and can relate to being a premium blend of tea.
  • A high population growth rate means that the consumer base is increasing. More people mean more likely consumers.
  • More and more people are now aware of the health benefits of drinking tea.

    • MARKETING OBJECTIVES

  • The main marketing objectives which aim to achieve through its business are: To maintain quality and consistency of blend. This will enable the company to live up to
  • its reputation of offering a premium blend of tea. To encourage trial by promotion to increase their market share even further.
  • Try to activate market and create a craving in the minds of the consumer not only for tea but for AHBAAB.
  • Maintain development and positioning.

    • MARKET SEGMENTATION

    AHBAAB does market segmentation on the basis of multiple factors.

    Life Styles

    Basically focuses on young people who are energetic, enthusiastic, fun loving and trendy.

    Branded vs. Unbranded Tea

    In Sindh, branded tea is preferred in cities while unbranded tea is very popular in rural areas. In Punjab, people are very loyal to brands both in cities and rural areas. While in NWFP and Baluchistan, 90% of the population (cities and rural both) prefer unbranded tea.
    Heavy and Medium users
    Hotels and big organizations come under Heavy users while home users are Medium users. AHBAAB applies different pricing and marketing strategies for these two groups.

    With the experience of the past 13 years, Ahbaab Impex has become a renown tea brand of Pakistan extending its products from Mixture, Danedar, Dust and Green Tea leaves. At Ahbaab Impex

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    • Suit # MR.5/50 1st Floor, Khalid Manzil, Ali Akbar Street, Jodia Bazar, Karachi Pakista
    • +9221-32422649
    • info@ahbaabimpex.com
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